Car adverts

I just saw an ad on about the new hyundai i20. This car seems to be facelifted every year , anyway back to the ad, they use alot of colour and some singer playing the guitar.
Appeal and interest is almost like those verimark/ verikak ads... as soon as they come on you tune out.......

Now when the bmw 4 series ad comes on or the R8 ad that was on, its a totally different story .... no long bs story, it just speaks for itself , its about the car. Pity we dont have much of those stimulating ads.