BMW offering 50k to 65k trade assist

Hi all,

So I have been getting these sms from BMW all the time, and so far all of them have been offering R50 000 trade assist on the 3 series, and then the latest one I got, has R65 000 trade assist. The question beckons, why the all of a sudden marketing for this trade assist and how come so high now?

Anything to do with market trends or the competition releasing new cars or something? Just trying to get ideas around why…

Thanks
Ash